I have always said the reason people like to see snow is the feel good factor of the quality of the light the snow brings .
The winter months are dark and dreary and the light is poor. We are at our lowest ebb, hibernation mode . Our vital life force energy is low . It is the reason that many old people die at this time of year.
The sun on the snow brings a huge flush of bright light which we all crave. We have a feeling of well being through the light. There is also all the fun we remember as children being out in it , but part of that memory was that we felt good, alive and vibrant again.
Robina Hearle. http://www.unfoldingenlightenment.com